In a time when tourism is increasingly shifting from quantity to quality, destination management and human resource management are becoming key elements of sustainable development.

Through this webinar, participants will gain a clear and practical insight into how to connect destination development with the people who make that destination vibrant – the local community, employees, and partners.

Over 1.5 hours, the following will be covered:

• The role of destination management in the development of competitive and sustainable destinations
• Difference between DMO, DMC and field operations management
• How to develop a „green mindset“ when working with people
• The importance of involving the local community in tourism processes
• How Human Resources become the custodians of authentic experience
• practical examples from practice (hotel sector, agency work, destination projects)
• Challenges in working with people and how to turn them into opportunities

The webinar is designed as a combination of theory and concrete practical experiences, with the aim of participants gaining applicable knowledge that they can immediately implement in their work.

About the lecturer

Jelena Berečić is an expert with many years of experience in the hotel industry, destination management, and human resource development, who connects sustainable tourism and working with people through a practical approach.

Why choose this workshop

• • • it connects destination development and people – something that is often overlooked in practice
    • as it provides concrete tools, not just theory
    • as it is based on real experience from tourism (hotels, agencies, destinations)
    • jer uvodi „zeleni“ pristup koji je sve važniji u modernom turizmu
    • because after the education you are not left alone – counselling is also included
    • as it is tailored for everyone who wants to improve the quality of their work and understand the bigger picture of tourism

Who is the lecture intended for?

If you work in tourism and feel that a lot is done “on the fly”, without a clear connection between people, products and the destination – this webinar is for you.

It is intended for everyone who wants to move from operational work to a strategic understanding of tourism:

• • • tourism professionals (DMOs, DMCs, tourism boards, agencies) who want to better connect destination offerings
    • for employees in the hotel and catering industry who want to improve guest relations through an understanding of the bigger picture
    • for accommodation owners and small tourist facilities who want to increase the value of their product
    • for entrepreneurs and creators of tourism experiences who wish to develop authentic and sustainable products
    • students and all those entering the sector but wanting to learn through practice
    • Micro travel agencies that wish to develop incoming programmes in rural areas
    • all those who are considering venturing into opening a travel agency

👉 If you want to understand how people become the key to a destination's competitiveness – you're in the right place.
👉 If you want to introduce sustainable and „green“ principles into your work without complicated theories – this webinar is for you.
👉 If you want concrete guidance that you can apply immediately – see you online.