{"id":1860,"date":"2026-04-02T13:43:32","date_gmt":"2026-04-02T11:43:32","guid":{"rendered":"https:\/\/truecolors.hr\/?page_id=1860"},"modified":"2026-04-02T14:01:21","modified_gmt":"2026-04-02T12:01:21","slug":"destination-management-and-green-human-resources","status":"publish","type":"page","link":"https:\/\/truecolors.hr\/en\/usluge\/destinacijski-menadzment-i-green-ljudski-resursi\/","title":{"rendered":"Destination management and green human resources"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1860\" class=\"elementor elementor-1860\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68bd87c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68bd87c8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69c7ff2\" data-id=\"69c7ff2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e64fbab elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3e64fbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Destination management and green human resources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6dd84065 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-invisible\" data-id=\"6dd84065\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ed13b72\" data-id=\"1ed13b72\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-550be91c elementor-widget elementor-widget-image\" data-id=\"550be91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"475\" height=\"475\" src=\"https:\/\/truecolors.hr\/wp-content\/uploads\/2023\/11\/shape_truecolors-1.png\" class=\"attachment-large size-large wp-image-238\" alt=\"\" srcset=\"https:\/\/truecolors.hr\/wp-content\/uploads\/2023\/11\/shape_truecolors-1.png 475w, https:\/\/truecolors.hr\/wp-content\/uploads\/2023\/11\/shape_truecolors-1-300x300.png 300w, https:\/\/truecolors.hr\/wp-content\/uploads\/2023\/11\/shape_truecolors-1-100x100.png 100w, https:\/\/truecolors.hr\/wp-content\/uploads\/2023\/11\/shape_truecolors-1-150x150.png 150w, https:\/\/truecolors.hr\/wp-content\/uploads\/2023\/11\/shape_truecolors-1-12x12.png 12w\" sizes=\"(max-width: 475px) 100vw, 475px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c1525b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c1525b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-67581d6\" data-id=\"67581d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7dcb2b elementor-widget elementor-widget-text-editor\" data-id=\"c7dcb2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>What does a destination that lives sustainability \u2013 not just on paper, but in practice \u2013 look like? This programme takes you through real stories and concrete examples from Me\u0111imurje, where destination management and human resources are developing hand in hand.<\/p><p>Through inspiring lectures, exchange of experiences, and a field trip, you will learn how people, the local community, and authentic values become the foundation of successful and sustainable tourism. The programme is designed for everyone who wants to understand how to turn theory into practice \u2013 and how to build a destination with soul.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a00b1 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a2a00b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Programme<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a858c elementor-widget elementor-widget-heading\" data-id=\"57a858c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Basic package information<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbd982b elementor-widget elementor-widget-elementskit-simple-tab\" data-id=\"bbd982b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"elementskit-simple-tab.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >        <div class=\"elementkit-tab-wraper   elementskit-fitcontent-tab\">\n            <ul class=\"nav nav-tabs elementkit-tab-nav  tab-nav-fluid\">\n                                    <li class=\"elementkit-nav-item elementor-repeater-item-7c90f59\">\n                        <a class=\"elementkit-nav-link  active show left-pos\" id=\"content-7c90f596a350dbc8b5a4-tab\" data-ekit-handler-id=\"1-dan\" data-ekit-toggle=\"tab\" data-target=\"#content-7c90f596a350dbc8b5a4\" href=\"#Content-7c90f596a350dbc8b5a4\"\n                            data-ekit-toggle-trigger=\"click\"\n                            aria-describedby=\"Content-7c90f596a350dbc8b5a4\">\n                            <span class=\"elementskit-tab-icon\"><\/span>                            <span class=\"elementskit-tab-title\">Dan<\/span>\n                        <\/a>\n                    <\/li>\n                                        <li class=\"elementkit-nav-item elementor-repeater-item-ab4e3ad\">\n                        <a class=\"elementkit-nav-link  left-pos\" id=\"content-ab4e3ad6a350dbc8b5a4-tab\" data-ekit-handler-id=\"2-dan\" data-ekit-toggle=\"tab\" data-target=\"#content-ab4e3ad6a350dbc8b5a4\" href=\"#Content-ab4e3ad6a350dbc8b5a4\"\n                            data-ekit-toggle-trigger=\"click\"\n                            aria-describedby=\"Content-ab4e3ad6a350dbc8b5a4\">\n                            <span class=\"elementskit-tab-icon\"><\/span>                            <span class=\"elementskit-tab-title\">2. Dan<\/span>\n                        <\/a>\n                    <\/li>\n                                        <li class=\"elementkit-nav-item elementor-repeater-item-824c7aa\">\n                        <a class=\"elementkit-nav-link  left-pos\" id=\"content-824c7aa6a350dbc8b5a4-tab\" data-ekit-handler-id=\"3-dan\" data-ekit-toggle=\"tab\" data-target=\"#content-824c7aa6a350dbc8b5a4\" href=\"#Content-824c7aa6a350dbc8b5a4\"\n                            data-ekit-toggle-trigger=\"click\"\n                            aria-describedby=\"Content-824c7aa6a350dbc8b5a4\">\n                            <span class=\"elementskit-tab-icon\"><\/span>                            <span class=\"elementskit-tab-title\">3. Day<\/span>\n                        <\/a>\n                    <\/li>\n                                <\/ul>\n\n            <div class=\"tab-content elementkit-tab-content\">\n                                    <div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-7c90f59  active show\" id=\"content-7c90f596a350dbc8b5a4\" role=\"tabpanel\"\n                         aria-labelledby=\"content-7c90f596a350dbc8b5a4-tab\">\n                        <div class=\"animated fadeIn\">\n                            <p><span style=\"color: #ef4750;\"><strong>1. Day \u2013 Arrival at accommodation. Dinner. Overnight stay.<\/strong><\/span><\/p><p>Arrival at accommodation in\u00a0<strong>Eko Holiday Home Lina in Ple\u0161kovec<\/strong>, the first holiday home in Croatia to receive the EU Ecolabel certification, or in a resort\u00a0<strong>Saint Martin's Spa<\/strong>\u00a0What was the first hotel to receive the EU Ecolabel certification.<\/p>                        <\/div>\n                    <\/div>\n                                    <div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-ab4e3ad\" id=\"content-ab4e3ad6a350dbc8b5a4\" role=\"tabpanel\"\n                         aria-labelledby=\"content-ab4e3ad6a350dbc8b5a4-tab\">\n                        <div class=\"animated fadeIn\">\n                            <p><span style=\"color: #ef4750;\"><strong>2. Day \u2013 Lectures by experts in the field of destination management and human resources<\/strong><\/span><\/p><p>After breakfast, gather at Eko Holiday Home Lina. Get to know each other over a hot drink and a homemade snack.<\/p><p><strong>Introduction to Zvonko Lajtman, representative of Eko Holiday Home Lina and OPG Mohokos.<\/strong> Presenting an example of good practice for a private holiday home and linking it to the destination.<\/p><p><strong>First lecture \u2013 Jelena Bere\u010di\u0107, expert in destination management and human resources, owner of DMC True Colors<\/strong><\/p><p><strong>Theme: Destination Management using the example of Me\u0111imurje (combining theory and practice)<\/strong><\/p><p>Break and tour of the property.<\/p><p><strong>Second lecture \u2013 Jelena Bere\u010di\u0107, destination management and human resources expert, owner of DMC True Colors<\/strong><\/p><p><strong>Theme: Human Resources in Tourism Destinations<\/strong><\/p><p>A break for a hot meal. Grandma Biba's lunch, made with organic ingredients from the OPG Mohokos garden, cooked the way our grandmothers used to.<\/p><p><strong>Third lecture \u2013 Ivan Bo\u017ei\u0107, manager of the social cooperative Humana Nova \u2013 an example of good practice in employing people with disabilities<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><p><strong>Fourth online lecture \u2013 Marina Rado\u0161i\u0107 \u2013 Attitude towards life despite obstacles<\/strong><\/p><p><strong>\u00a0<\/strong><\/p><p>The afternoon is set aside for the Discussion Forum, allowing for comments on the morning's lectures and providing answers to any outstanding questions.<\/p><p>Dinner. Overnight stay.<\/p>                        <\/div>\n                    <\/div>\n                                    <div class=\"tab-pane elementkit-tab-pane elementor-repeater-item-824c7aa\" id=\"content-824c7aa6a350dbc8b5a4\" role=\"tabpanel\"\n                         aria-labelledby=\"content-824c7aa6a350dbc8b5a4-tab\">\n                        <div class=\"animated fadeIn\">\n                            <p><span style=\"color: #ef4750;\"><strong>3. Day \u2013 Tour of Me\u0111imurje \u2013 visit to places demonstrating good practice<\/strong><\/span><\/p><p>Breakfast. Depart for excursion at 09:30.<\/p><p>\u00a0<\/p><p><strong>Visit the TIC Me\u0111imurska pala\u010da turizma and the Ecomuseum Me\u0111imurje Visitor Centre (\u010cakovec, B. J. Jela\u010di\u0107a 22e) <\/strong><\/p><ul><li>An example of good practice in the development of a cultural tourism product in a rural area (finalist of the Croatian Tourist Board Award for Cultural Tourism, Golden Sunflower of Rural Tourism 2023. Good Travel Seal certified facility) and familiarisation with the destination certification process for sustainable tourism (Green Destinations).<\/li><\/ul><p>\u00a0<\/p><p><strong>A tour of the Dr. Rudolf Steiner Centre in Donji Kraljevec, a visit to his birthplace and the park named after him (Prvomajska 4 40320 Donji Kraljevec)<\/strong><\/p><ul><li>Reference centre for biodynamic agriculture, development of the Waldorf pedagogy section.<\/li><\/ul><p>\u00a0<\/p><p><strong>Arrival at the goat farm in Oporovec. Farm tour with goat petting. Tasting of goat's milk delicacies.<\/strong><\/p><p><strong>Hotel Panorama, Prelog (Ulica Matije Gupca 102, 40323 Prelog)<\/strong><\/p><p>Example of good practice for inclusive tourism (Good Travel Seal certified facility, 2025. Golden Sunflower for the category of accessible tourism and strengthening the rural community)<\/p><p>A shared coffee. Departure for home.<\/p>                        <\/div>\n                    <\/div>\n                                \n            <\/div>\n                    <\/div>\n    <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40bf2a6e elementor-widget elementor-widget-text-editor\" data-id=\"40bf2a6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>NOTE: The programme is flexible in that it can be extended or days chosen by topic.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a7336bf\" data-id=\"a7336bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b923e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b923e3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c860cc4\" data-id=\"c860cc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49fa05e elementor-widget elementor-widget-text-editor\" data-id=\"49fa05e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Visit the \u201cBoje Me\u0111imurja\u201d website for more information on good practice examples.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6915f6 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"b6915f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/boje-medimurja.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Find out more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27c93e80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27c93e80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3313fd74\" data-id=\"3313fd74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7289490b elementor-widget elementor-widget-heading\" data-id=\"7289490b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contact<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdc9273 elementor-widget elementor-widget-text-editor\" data-id=\"4cdc9273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Address<\/strong> <br \/>\u0160trigova 72, 40312 \u0160trigova<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a3545 elementor-widget elementor-widget-text-editor\" data-id=\"94a3545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Contact mobile and WhatsApp:<\/strong> +385993932046<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Destinacijski menad\u017ement i green ljudski resursi Kako izgleda destinacija koja \u017eivi odr\u017eivost \u2013 ne samo na papiru, ve\u0107 u praksi? Ovaj program vodi vas kroz stvarne pri\u010de i konkretne primjere iz Me\u0111imurja, gdje se destinacijski menad\u017ement i ljudski resursi razvijaju ruku pod ruku. Kroz inspirativna predavanja, razmjenu iskustava i terenski obilazak, upoznat \u0107ete kako ljudi, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":50,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1860","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/truecolors.hr\/en\/wp-json\/wp\/v2\/pages\/1860","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/truecolors.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/truecolors.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/truecolors.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/truecolors.hr\/en\/wp-json\/wp\/v2\/comments?post=1860"}],"version-history":[{"count":7,"href":"https:\/\/truecolors.hr\/en\/wp-json\/wp\/v2\/pages\/1860\/revisions"}],"predecessor-version":[{"id":1874,"href":"https:\/\/truecolors.hr\/en\/wp-json\/wp\/v2\/pages\/1860\/revisions\/1874"}],"up":[{"embeddable":true,"href":"https:\/\/truecolors.hr\/en\/wp-json\/wp\/v2\/pages\/50"}],"wp:attachment":[{"href":"https:\/\/truecolors.hr\/en\/wp-json\/wp\/v2\/media?parent=1860"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}