What does a destination that lives sustainability – not just on paper, but in practice – look like? This programme takes you through real stories and concrete examples from Međimurje, where destination management and human resources are developing hand in hand.
Through inspiring lectures, exchange of experiences, and a field trip, you will learn how people, the local community, and authentic values become the foundation of successful and sustainable tourism. The programme is designed for everyone who wants to understand how to turn theory into practice – and how to build a destination with soul.
Programme
1. Day – Arrival at accommodation. Dinner. Overnight stay.
Arrival at accommodation in Eko Holiday Home Lina in Pleškovec, the first holiday home in Croatia to receive the EU Ecolabel certification, or in a resort Saint Martin's Spa What was the first hotel to receive the EU Ecolabel certification.
2. Day – Lectures by experts in the field of destination management and human resources
After breakfast, gather at Eko Holiday Home Lina. Get to know each other over a hot drink and a homemade snack.
Introduction to Zvonko Lajtman, representative of Eko Holiday Home Lina and OPG Mohokos. Presenting an example of good practice for a private holiday home and linking it to the destination.
First lecture – Jelena Berečić, expert in destination management and human resources, owner of DMC True Colors
Theme: Destination Management using the example of Međimurje (combining theory and practice)
Break and tour of the property.
Second lecture – Jelena Berečić, destination management and human resources expert, owner of DMC True Colors
Theme: Human Resources in Tourism Destinations
A break for a hot meal. Grandma Biba's lunch, made with organic ingredients from the OPG Mohokos garden, cooked the way our grandmothers used to.
Third lecture – Ivan Božić, manager of the social cooperative Humana Nova – an example of good practice in employing people with disabilities
Fourth online lecture – Marina Radošić – Attitude towards life despite obstacles
The afternoon is set aside for the Discussion Forum, allowing for comments on the morning's lectures and providing answers to any outstanding questions.
Dinner. Overnight stay.
3. Day – Tour of Međimurje – visit to places demonstrating good practice
Breakfast. Depart for excursion at 09:30.
Visit the TIC Međimurska palača turizma and the Ecomuseum Međimurje Visitor Centre (Čakovec, B. J. Jelačića 22e)
A tour of the Dr. Rudolf Steiner Centre in Donji Kraljevec, a visit to his birthplace and the park named after him (Prvomajska 4 40320 Donji Kraljevec)
Arrival at the goat farm in Oporovec. Farm tour with goat petting. Tasting of goat's milk delicacies.
Hotel Panorama, Prelog (Ulica Matije Gupca 102, 40323 Prelog)
Example of good practice for inclusive tourism (Good Travel Seal certified facility, 2025. Golden Sunflower for the category of accessible tourism and strengthening the rural community)
A shared coffee. Departure for home.
NOTE: The programme is flexible in that it can be extended or days chosen by topic.
Visit the “Boje Međimurja” website for more information on good practice examples.
Address
Štrigova 72, 40312 Štrigova
Contact mobile and WhatsApp: +385993932046
