The EU Ecolabel represents one of the most recognisable European sustainability certifications, confirming high environmental protection standards in tourism.

Through this webinar, participants will gain a clear and practical insight into the certification process – from understanding the criteria to the concrete steps required for business implementation.

During the 2 hours, the following will be covered:

• What is the EU Ecolabel and why is it becoming increasingly important in tourism
• What are the criteria and how are they interpreted in practice?
• How to prepare a business for certification
• Challenges in the process and how to overcome them
• The EU Ecolabel's connection to ISO standards and sustainable management
• Concrete examples from practice (real certification process)
• How does a certificate affect market recognition and competitiveness

The webinar combines expert knowledge and field experience with the aim of providing participants with clear guidelines and concrete steps for initiating or improving the certification process.

About the lecturers

Zvonko Lajtman entrepreneur and pioneer of green tourism in Croatia, who successfully implemented the EU Ecolabel certification in private accommodation through his own example and actively educates others about the certification process

Davor Križaić – expert in management systems and sustainability with many years of experience in implementing ISO standards and aligning business with regulatory requirements.

Why choose this workshop

• because you get first-hand knowledge – from someone who has gone through the certification process
• as it combines practice and systematic management (Ecolabel + ISO approach)
• as it gives concrete steps, not just theory
• as it can save you time, money, and mistakes in the process
• as it helps increase the value and recognition of your product
• because sustainability is a competitive advantage today, not an option

Who is the lecture intended for?

If you're considering introducing sustainable standards but don't know where to start – this webinar is for you.

It is intended for everyone who wants to raise the quality and sustainability of their business:

• Owners and renters of accommodation (holiday homes, apartments, hotels, campsites)
• for tourism professionals who wish to develop sustainable products
• managers and employees in the hotel industry
• to entrepreneurs who want to differentiate their offering in the market
• to all who want to understand how „green“ certificates bring tangible value

If you want to know how to get the EU Ecolabel without wandering – you're in the right place.
If you want to combine sustainability and business results – this webinar is for you.
If you want concrete steps, not theory – see you online.